The only haircolor with a Pro-Keratine complex to help revitalize hairs youthful appearance. Excellence triple protection system reinforces the internal structure of hair and helps protect from damage for rich, radiant color. Nothing protects better, nothing cover gray better.* Protects before, during and after coloring. Hair rediscovers its youthful look giving you rich, radiant color. Not a single gray in sight. Pre-color serum protects fragile areas of the hair, particularly dry ends, and helps prevent damage. Pro-Keratine color creme colors hair with 100% long-lasting gray coverage. Conditioning treatment deep conditions to protect your hair after and in-between coloring. For dark blonde to light brown, medium brown, dark brown to black hair. *Compare to each leading competitors top selling brand. Contains: Protective Pre-Color Serum; Protective Permanent Color Creme; Protective Developer Creme; Protective Conditioning Treatment; Excellence Color Comb; Salon Gloves; Step-by-Step Guide.