Blonde, silver or platinum locks getting sassy and brassy? Keep your color in check and tone things down with this sulfate and paraben free purple shampoo. Purple carrot and pomegranate combine with sunflower seed extract to moisturizer and help prevent color fade. COLOR WELLNESS intense moisture-added products formulated for color treated hair with your well being in mind. Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.