Mega Moisture Shampoo is a hydrating formula for dry, damaged and curly hair, this formula replenishes moisture while increasing hair's elasticity and boosting shine. Vegan and cruelty-free. 100percent VEGAN. 0percent PRETENTIOUS. Paraben free, Sulfate free, Mineral oil free, Petrolatum free, Silicone free, Cruelty free DIRECTIONS: Apply a thin layer to face, neck and décolleté until you look like an extra in a zombie movie. Allow to set for 10-15 minutes. Rinse thoroughly and re-emerge rejuvenated. Use once or twice a week or as needed. Gender: unisex.