Family Soapmakers Since 185870% Organic Ingredients Helps Fresh Breath Whitten Teeth & Reduce PlaqueNot Animal TestedDr. Bronners is CertifiedOregon Tilth Certified Organic NSF Certified Non GMO Project Verified Certified VeganLeaping Bunny CertifiedDr. Bronners toothpaste contains no synthetic detergent foaming agents or preservatives! Organic ingredients such as Coconut Oil Coconut Flour Anise Seed Oil and Menthol Crystals help polish teeth promote oral health and freshen breath. Our simple yet effective formulation stimulates mouth teeth gums and tongue leaving them fresh and clean. Brush regularly - Breathe deeply - Health is wealth! A Simple Formulation Hydrated Silica and Calcium Carbonate act as natural gentle abrasives; Organic Glycerin and Aloe Juice gives our toothpaste body; Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers; Organic Essential Oils provide refreshing flavor.Dr. Bronners PromiseNo artificial preservatives No artificial colors