The only detergent with the cleaning and freshening power of ARM & HAMMER Baking Soda our laundry detergent delivers the clean you need. It leaves clothes powerfully clean and naturally fresh and is designed to power out dirt and odors. Special lower-sudsing formula rinses cleaner and is designed to work in both standard machines and today s energy conscious High Efficiency (HE) models. Special agents in the detergent trap the soil in the wash water so it rinses away and doesn t redeposit on your clothes. Keeps your laundry smelling clean burst fresh and clean.