Aids in the prevention of dental decay. Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Provides maximum relief without a prescription in a low abrasion formula that is gentler on enamel. Baking soda gently removes plaque and surface stains with a deep cleaning action. Low abrasion formula effectively whitens without causing sensitivity. Added tartar control properties help protect against future buildup. Fluoride cavity protection. Breathing freshening. Deep cleaning.