Concentrated Ayurvedic Formula Use Less Per Brushing 1 Tube Lasts 3 Times Longer! With 23 Speical Herbal Extracts for Optimum Oral Hygiene Free of Flouride Gluten Cruelty Paraben Bleaches Artificial Colors and Artificial Sweeteners Auromere s Ayurvedic Formula combines the naturally cleansing and potently invigorating properties of Neem Peelu and 21 other barks roots plants and flowers that have been esteemed for centuries by Ayurvedic Specialists for their separate and combined efficacy in maintaining superior dental hygiene. Free Of Cruelty animal ingredients fluoride artificial preservatives saccharin or refined sweeteners. Disclaimer These statements have not been evaluated by the FDA. These products are not intended to diagnose treat cure or prevent any disease.