NOW Foods Beta Carotene D-Saline with Mixed Carotenoids 25000 IU - 90 Softgels Now Foods Natural Beta-Carotene is a fat soluble food source of pro-Vitamin A. Now Foods Natural Beta-Carotene contains additional antioxidant carotenoids Alpha-Carotene Zeaxanthin Cryptoxanthin and Lutein as naturally occurring in D. salina sea algae. The natural balance of related carotenoids is what makes this product more bioavailable than common synthetic Beta-Carotene. The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins minerals dietary supplements and natural foods.