Get more irresistible cush for your tush with Charmin Ultra Soft. It s the most gentle toilet paper we ve ever made and packed with extra cushiony softness you can see and feel...to comfort where you need it most. And each sheet of toilet paper is 2X more absorbent so you can use less (vs. the leading USA 1-ply bargain brand) and go longer without changing the roll. We made it MEGA in size so you get mega value. That s right our Charmin Ultra Soft Mega Roll is way bigger lasts way long longer and equals 4 regular rolls (based on number of sheets in Charmin Regular Roll bath tissue). It s more bang for your behind AND you ll be running back to the store less and less. Our Charmin Ultra Soft toilet paper is also 2-ply and designed to be clog-safe and septic-safe so you can flush worry-free. We all go why not Enjoy The Go with America s favorite toilet paper*.*Charmin Brand based on sales. Source: Neilsen 2021 dollar sales.