The Colgate 360? Advanced Optic White soft whitening manual toothbrush features an advanced multi-action bristle design (vs. an ordinary flat trim toothbrush) and an innovative cheek & tongue cleaner design to remove bacteria from teeth tongue cheeks and gums. The adult toothbrush also features spiral polishing bristles that help to remove surface stains from teeth for a naturally whiter smile. It also features an ergonomic handle so that it fits comfortably in your hand. Flexible finger grips help the toothbrush to stay in place; reducing slippage and allowing for more precise maneuvering as you brush your teeth.