Wake up and start your day with the simple goodness of Kellogg's Cracklin' Oat Bran. This deliciously crafted, oven-baked cereal helps you shine your brightest, even on your busiest days. Mornings have never tasted this good. Golden oats, the satisfying taste of coconut flakes and a dusting of cinnamon and nutmeg make for the ultimate taste experience with each bite of distinctively shaped ?O'-like clusters. Just as nutritious as it is delicious, this whole grain breakfast cereal is an excellent source of fiber (contains 8g total fat per serving), a good source of 8 vitamins and minerals and contains no artificial colors or flavors. Go beyond the breakfast table and enjoy Cracklin' Oat Bran as a delicious any-time snack. Grab a handful straight from the box, pack a treat for later, or use as a base in a homemade trail mix recipe. No matter how you enjoy, Kellogg's Cracklin' Oat Bran is sure to please the whole family.