Crest Pro-Health Toothpaste is uniquely formulated to provide protection against cavities gingivitis plaque tooth sensitivity tartar buildup plus it freshens your breath. But it doesn t stop there. Crest Pro-Health Toothpaste also provides excellent whitening benefits too. The Smooth formula containing stannous fluoride protects 100% of the Whole Mouth* for a confident complete clean. From Crest -- America s #1 Whitening Brand. ADA Accepted -- American Dental Association. *Reaches 100% of mouth surfaces and protects against plaque bacteria that lead to gingivitis