Cleanses Balances & Helps Purify Activated Charcoal & Volcanic Ash Gently Extract Impurities Pollutants & Product Build-Up From Hair & Scalp Non-Staining Formula Lauryl & Laureth Formula Color-Safe Salon-Quality Family Owned and Operated Since 1979 Eco Chic Hair Care 100% Vegetarian Ingredients No Animal Testing Beauty from the Elements is Chic on The Street? Cruelty-Free Leaping Bunny Certified Yes Vegan Cruelty-Free Infused with Natural Botanical Ingredients No Harmful Sulfates PEGs Parabens Mineral Oil Propylene Glycol Phthalates Artificial Dyes 2chic ? or not 2chic ?? 2chic? is to...help remove impurities. Cleanse and help detoxify hair and scalp with this non-staining sulfate-free and mild yet effective formula. Our exclusive Dual Balancing Complex consisting of activated Charcoal and powerful Volcanic Ash gently extracts and removes impurities and pollutants including styling product build-up toxins dirt excess oils and sweat. Refresh your tresses with super-antioxidants Acai and Goj