Contains our powerful proprietary form of algae EPA Almega?PL which has been clinically demonstrated to significantly decrease total cholesterol in particular VLDL by 25% in just 3 months. iwi?s signature ingredient readily increases the Omega-3 Index - a biomarker for reduced cardiovascular risk. iwi Cholesterol is packed with better nutrition including chlorophyll phytosterols Omega-7 carotenoids and other antioxidants. iwi offers unique benefits that no other Omega-3 source can claim. iwi Cholesterol is the only natural source of Omega 3 containing EPA-only that is available over-the-counter. This plant-based supplement significantly decreases total cholesterol and bad (non-HDL) cholesterol without decreasing good HDL Cholesterol which is a side effect typically associated with fish oil and other DHA-containing supplements. iwi?s Almega?PL is clinically proven to help your body absorb 50% more Omega 3 than fish krill and other algae oils and therefore requires less dosage; each serving co