JASON Healthy Mouth Tartar Control Fluoride-Free Toothpaste helps improve oral health and freshens breath without the use of harsh abrasives and chemicals. Infused with botanicals such as tea tree oil and grapefruit seed extract this toothpaste works to help defend the mouth against plaque and periodontal disease. Aloe vera gel helps reduce gum irritation while clove and cinnamon oils keep your breath fresh and clean. Our fluoride-free toothpaste is made with safe gentler and effective ingredients and contains no gluten saccharin artificial sweeteners parabens propylene glycol or SLS. It is also not tested on animals. The JASON brand believes in the power of nature s ingredients to improve everyday wellness. We were pioneers of safer wholesome personal care and we continue to harness the earth s bounty of botanicals and essentials for blends that refresh and restore. Wellness is our second nature and it has been since 1959.