Perk up your smile with a brightening blend of gentle whiteners: bamboo powder calcium carbonate and baking soda. Infused with grapefruit seed and perilla seed extracts to help fight damaging sugar acids our botanical paste gives your smile a stain-free sparkle - with a dash of peppermint oil for fully fresh breath. It s your time to smile and shine. JASON brand believes in the power of nature s ingredients to improve everyday wellness. We were pioneers of safer wholesome personal care and we continue to harness the earth s bounty of botanicals and essentials for blends that refresh and restore. Wellness is our second nature and it has been since 1959.