For a whiter smile brush with JASON PowerSmile Vanilla Powermint All Natural Whitening Toothpaste. This exclusive blend of natural polishers and stain-fighting botanicals including bamboo powder calcium carbonate (baking soda) and silica to gently whiten and brighten your smile while cleansing teeth. Natural grapefruit seed and perilla seed extracts leave your mouth feeling clean while natural vanilla with a kick of peppermint oil powerfully freshens your breath. Use twice a day for a healthy happy smile. No sodium lauryl/laureth sulfates preservatives artificial colors artificial sweeteners saccharin propylene glycol or gluten.