Johnson?s naturally derived cornstarch baby powder with Aloe & Vitamin E gently absorbs moisture to soothe baby?s delicate and unique skin and leaves it feeling soft and smooth. Specially formulated for babies this soothing baby powder is dermatologist tested and clinically proven mild and gentle. This hypoallergenic baby powder is free of talc parabens phthalates dyes and harsh fragrances. Formulated to be gentle never harsh this lightweight baby powder has a silky texture for easy application. It s great for kids and adults too! Try it at the beach to help easily remove sand or use it as a dry shampoo alternative for adults.