L Oreal Paris Excellence Creme Permanent Hair Color 5 Medium Brown Our exclusive triple protection system deeply cares for your hair. Infused with ceramide pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better. The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich radiant and even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich radiant impeccable from root to tip. There s a reason it s called excellence. Our exclusive triple protection system provides conditioning care at every step.