L Oreal Paris Men Expert Vita Lift Daily Moisturizer Men Expert Vita Lift Anti-Wrinkle Firming Moisturizer is for men who are 40 and concerned about wrinkles sagging skin or loss of firmness. Fortified Pro-Retinol A a form of Vitamin A helps reduce wrinkles and sagging skin while firming up your face and neck. Active Defense System (ADS) is our patented system that protects your skin against irritation so you re less likely to get redness burning or tightness.Packaging May Vary. What you receive may not be what is reflected on site.