OptiMSM? Never Tested on Animals Free of GMOs Preservatives Parabens SLS & SLES The Sunfood? Difference MSM Lotion is formulated to help restore and rejuvenate your skin. Enriched with OptiMSM? organic botanical ingredients natural vitamins and organic aloe vera extract. OptiMSM? may reduce the appearance of fine lines and wrinkles improve skin texture and elasticity and provide overall support to the structural integrity of the skin.