Calcium & Magnesium Softgels include vitamin D-3 and zinc offering a truly balanced blend of essential minerals. This formula supports strong bones and teeth as well as healthy enzymatic activity.* Delivered via softgel this formula is more easily absorbed and assimilated than capsules or tablets. As a family-owned company since 1968 ? NOW produces high-quality natural products at prices everyone loves. We are a respected leader in the natural products industry with a mission to provide value in products and services that empower people to lead healthier lives.