Pantene Pro-V Daily Moisture Renewal Shampoo puts in more than it takes out with every wash. With a potent blend of Pro-V nutrients Daily Moisture Renewal Shampoo gently cleanses your hair with a nutrient-rich lather that wraps every strand with strength. The Pro-V formula delivers 2X moisture * so you re left with intensely hydrated strong and beautiful hair. *when used as a system with Daily Moisture Renewal Conditioner based on moisturized feel vs. non-conditioning shampoo.