RUFFLES Cheddar and Sour Cream Flavored Potato Chips have bold, thick and deep ridges to hold more of the real cheddar cheese and sour cream flavor you love. Ruffles thick ridges hold up to even the thickest of dips. Try pairing with your favorite onion dip for a quick and easy appetizer. Back in the day chips were flat and that was boring. So we made a chip that zigged and zagged and shared it with the world.