With crunchy ridges made to stand up to even the thickest dips Ruffles potato chips bring epic flavor and snack satisfaction to any get-together. Back in the day Chips Were Flat and that Was Boring. So We Made a Chip that Zigged and Zagged and we shared it with the world. Backyard BBQs Were Never the Same. Ruffles Have Rrridges!? Because when you have ridges the Crunches are Crunchier the Dipping Strength Multiplies and your chips become Ruffles?