Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes artificial brighteners or synthetic fragrances our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap made with plant-based ingredients is a USDA Certified Biobased 97%. The Fresh Lavender scent is derived from 100% essential oils and botanical extracts leaving your laundry fresh and clean without harsh chemicals. We are proud to make biodegradable and EPA Safer Choice Certified detergents. We never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people their homes and the environment.Seventh Generation is proud to be a Certified B Corporation.