NOW Sports CLA Extreme - 90 SoftgelsNOW Sports CLA Extreme will work best for those who exercise regularly follow a sensible diet and take the product consistently. NOW Sports CLA Extreme combines the benefits that active people are seeking with the proven effectiveness of Conjugated Linoleic Acid (CLA). Before meats and cheeses were processed as they are today people s diets used to naturally contain greater quantities of CLA. Now supplementation is virtually the only way to achieve the same levels of CLA. The effectiveness of NOW Sports CLA Extreme will not diminish over time; there is no need to cycle off the product.NOW s MissionThe NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins minerals dietary supplements and natural foods.In 1948 with the natural food and supplement industry in its infancy entrepreneur Paul Richard paid $900 for the purchase.