Toothpaste, Spearmint, Anticavity, with FluorideKosher. Gluten-free. Natural. Since 1970. Whiter teeth in 2 weeks (By removing surface stains vs. regular fluoride toothpaste). Fights tartar buildup Safe for enamel. What's Inside Matter: We've been making safe and effective natural personal care products for you and your family since 1970! It all started when Tom and Kate Chappell moved to Maine. They couldn't find natural products for their children that supported their healthy lifestyle, so they made their own. This passion and pioneering spirit lives on at Tom's of Maine today. Our stewardship model, with standards for natural, sustainable, and responsible, guides every decision we make about our ingredients, processing, and packaging. Fights tartar buildup with regular brushing. Printed with soy ink. www.tomsofmaine.com. To learn more about our Stewardship Model, and what natural means at Tom's of Maine visit www.tomsofmaine.com. Certified recycled paperboard. What makes a product natural and good? At Tom