Make your family?s meals even more delicious with this American classic. Try our Original Converted Brand Long Grain White Rice in your favorite rice dishes, from rice pilaf and jambalaya to Mexican rice recipes?and everything in-between. Wholesome as well as delicious, this rice meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age two. No wonder UNCLE BEN?S rice has been an American favorite since the 1940s!